{"id":8835,"date":"2019-04-15T09:28:25","date_gmt":"2019-04-15T13:28:25","guid":{"rendered":"https:\/\/jordancounsel.com\/protegez-votre-entreprise-en-ligne-avec-ces-5-actualisations-de-vos-conditions-dutilisation\/"},"modified":"2019-04-15T19:20:36","modified_gmt":"2019-04-15T23:20:36","slug":"protegez-votre-entreprise-en-ligne-avec-ces-5-actualisations-de-vos-conditions-de-utilisation","status":"publish","type":"post","link":"https:\/\/jordancounsel.com\/fr\/protegez-votre-entreprise-en-ligne-avec-ces-5-actualisations-de-vos-conditions-de-utilisation\/","title":{"rendered":"Prot\u00e9gez votre entreprise en ligne avec ces 5 actualisations de vos conditions d&rsquo;utilisation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8835\" class=\"elementor elementor-8835 elementor-8799\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-804e370 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"804e370\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2955309b\" data-id=\"2955309b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21555ac7 elementor-widget elementor-widget-text-editor\" data-id=\"21555ac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour prot\u00e9ger votre entreprise, les conditions d&rsquo;utilisation de votre site Web (ou de votre application mobile) doivent traiter de tous les aspects pertinents de votre strat\u00e9gie marketing. Mais quels sont les aspects pertinents? Au cours de la derni\u00e8re ann\u00e9e, les tribunaux ont clarifi\u00e9 cette question et ont ainsi expos\u00e9 cinq erreurs que vos conditions de service pourraient devoir corriger.<\/p>\n<p>1. ACCIDENTS \u201cSMOMBIE\u00a0\u00bb<\/p>\n<p>Le mois dernier,\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.timesofisrael.com\/tel-aviv-trials-zombie-traffic-lights-to-save-smartphone-users-from-themselves\/\">Tel Aviv<\/a><\/span> a rejoint les rangs de d&rsquo;autres villes (dont\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.smh.com.au\/national\/nsw\/sydneys-inground-street-signals-to-combat-wayward-pedestrians-on-mobile-phones-20170330-gv9ii5.html\">Sydney, Melbourne<\/a><\/span>, <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.washingtonpost.com\/news\/worldviews\/wp\/2016\/04\/25\/this-city-embedded-traffic-lights-in-the-sidewalks-so-that-smartphone-users-dont-have-to-look-up\/\">Augsburg<\/a><\/span> et\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.popularmechanics.com\/technology\/infrastructure\/a25241\/led-sidewalk-lights-pedestrians-smartphone\/\">Bodegraven<\/a><\/span>) qui ont install\u00e9 des feux de circulation directement sur les trottoirs afin de r\u00e9duire le nombre d&rsquo;accidents de zombies de smartphone (\u00ab\u00a0smombie\u00a0\u00bb). En Am\u00e9rique, la ville de\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.npr.org\/2017\/10\/25\/560089121\/distracted-walking-law-bans-texting-while-crossing-streets-in-honolulu\">Honolulu<\/a><\/span> a abord\u00e9 le probl\u00e8me sous-jacent sous un angle diff\u00e9rent en interdisant aux pi\u00e9tons de traverser une rue tout en regardant les \u00e9crans d&rsquo;un smartphone. En outre, un r\u00e8glement judiciaire propos\u00e9 r\u00e9cemment pour un\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.documentcloud.org\/documents\/5740353-Pokemongo.html\">recours collectif contre Pok\u00e9mon Go<\/a><\/span> indique que les soci\u00e9t\u00e9s qui commercialisent des applications mobiles peuvent \u00eatre tenues responsables des actes de leurs clients.<\/p>\n<ul>\n<li><strong>CONSEIL 1: Est-il pr\u00e9visible que vos clients se fassent du mal \u00e0 eux-m\u00eames (ou \u00e0 d&rsquo;autres) en utilisant imprudemment votre application lorsqu&rsquo;ils se prom\u00e8nent \u00e0 l&rsquo;ext\u00e9rieur? Si tel est le cas, mettez \u00e0 jour vos conditions d&rsquo;utilisation avec un libell\u00e9 d\u00e9courageant une utilisation dangereusement distrayante de votre application.<\/strong><\/li>\n<\/ul>\n<p>2. LES FAITS et LES AVIS<\/p>\n<p>Portez une attention particuli\u00e8re au libell\u00e9 des opinions, estimations, appr\u00e9ciations et \u00e9valuations subjectives de votre plateforme en ligne. Dans une\u00a0<a href=\"http:\/\/media.ca7.uscourts.gov\/cgi-bin\/rssExec.pl?Submit=Display&amp;Path=Y2019\/D02-08\/C:18-2130:J:Easterbrook:aut:T:fnOp:N:2290517:S:0\"><span style=\"color: #3366ff;\">d\u00e9cision judiciaire rendue en f\u00e9vrier 2019<\/span><\/a>, une cour d\u2019appel a estim\u00e9 que l\u2019utilisation par Zillow de \u00abZestimates\u00bb sur son site Web ne constituait pas une pratique commerciale d\u00e9loyale ou trompeuse, car les Zestimates ne sont que des opinions. Si les \u00e9valuations de maisons de Zillow \u00e9taient plut\u00f4t interpr\u00e9t\u00e9es comme des d\u00e9clarations de fait, cette soci\u00e9t\u00e9 aurait pu faire face \u00e0 un plus grand danger juridique.<\/p>\n<ul>\n<li><strong>CONSEIL 2: Si votre mat\u00e9riel promotionnel contiennent des d\u00e9clarations susceptibles d&rsquo;\u00eatre interpr\u00e9t\u00e9es comme un fait plut\u00f4t que comme une opinion, clarifiez cette distinction dans vos Conditions d&rsquo;utilisation.<\/strong><\/li>\n<\/ul>\n<p>3. ACCEPTATION EXPRESSE<\/p>\n<p>Comment les utilisateurs de votre site Web ou de votre application acceptent-ils vos conditions d&rsquo;utilisation? Un consentement implicite par un d\u00e9filement ult\u00e9rieur n&rsquo;est pas suffisant! Dans une\u00a0<a href=\"http:\/\/media.ca1.uscourts.gov\/pdf.opinions\/16-2023P-01A.pdf\"><span style=\"color: #3366ff;\">d\u00e9cision judiciaire de juin 2018<\/span><\/a>, une cour d\u2019appel a statu\u00e9 que les conditions de l\u2019application Uber n\u2019\u00e9taient pas raisonnablement communiqu\u00e9es aux utilisateurs de l\u2019app, car ceux-ci pouvaient utiliser l\u2019application sans les approuver express\u00e9ment. \u00c0 la suite de cette d\u00e9cision, Uber a perdu le droit d\u2019imposer l\u2019application de l\u2019une des clauses des Conditions dans le cadre d\u2019un litige opposant un groupe de clients.<\/p>\n<ul>\n<li><strong>CONSEIL 3: Assurez-vous que les conditions d\u2019utilisation de votre plateforme en ligne sont raisonnablement communiqu\u00e9es \u00e0 vos clients en leur donnant la possibilit\u00e9 de les lire et de les accepter express\u00e9ment avant la finalisation de leur transaction en ligne.<\/strong><\/li>\n<\/ul>\n<p>4. P\u00c9RIODES D&rsquo;ESSAI GRATUITES<\/p>\n<p>Les promotions en ligne utilisent souvent des \u00abplans de continuit\u00e9 des options n\u00e9gatives\u00bb, qui impliquent une p\u00e9riode d&rsquo;essai initiale \u00e0 prix r\u00e9duit (ou gratuit), suivie d&rsquo;une p\u00e9riode au cours de laquelle les clients re\u00e7oivent des envois r\u00e9currents \u00e0 des taux plus \u00e9lev\u00e9s. Lorsqu&rsquo;ils sont correctement formul\u00e9s, ces plans sont parfaitement l\u00e9gaux. Toutefois, si vos conditions de service ne sont pas correctement r\u00e9dig\u00e9es, la FTC (Federal Trade Commission) peut engager des poursuites contre votre soci\u00e9t\u00e9 pour \u00abmarketing ill\u00e9gal d\u2019options n\u00e9gatives\u00bb, comme dans une\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.ftc.gov\/system\/files\/documents\/cases\/elite_dkt_1_complaint_3-7-19.pdf\">plainte d\u00e9pos\u00e9e il ya deux mois <\/a><\/span>\u00a0contre une soci\u00e9t\u00e9 de support technique en ligne. Dans une autre affaire r\u00e9cente, le distributeur de suppl\u00e9ments nutritionnels <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.ftc.gov\/news-events\/press-releases\/2016\/09\/ftc-action-nutraclick-must-change-billing-practices\">NutraClick a r\u00e9gl\u00e9 une action en justice<\/a><\/span> intent\u00e9e par la FTC qui pr\u00e9tendait que NutraClick faisait la promotion d\u2019\u00e9chantillons \u00abgratuits\u00bb de leurs produits aupr\u00e8s de leurs clients, puis avait enfreint la loi en facturant \u00e0 ces clients des frais mensuels r\u00e9currents sans leur consentement.<\/p>\n<ul>\n<li><strong>CONSEIL 4: Si votre mod\u00e8le de vente inclut un plan de continuit\u00e9 des options n\u00e9gatif, assurez-vous que votre application (ou votre site Web) et vos conditions d&rsquo;utilisation sont configur\u00e9es pour effectuer toutes les op\u00e9rations suivantes:<\/strong>\n<ul>\n<li><strong>Communiquez clairement et visiblement toutes les conditions essentielles de la transaction avant d\u2019obtenir les informations de facturation de vos clients<\/strong><\/li>\n<li><strong>Obtenez le consentement \u00e9clair\u00e9 expr\u00e8s de vos clients avant de facturer leurs comptes (comme d\u00e9crit ci-dessus dans le CONSEIL 3)<\/strong><\/li>\n<li><strong>Proposez \u00e0 vos clients des moyens simples d\u2019annuler le plan et de mettre fin aux frais r\u00e9currents.<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>5. GARANTIES<\/p>\n<p>Votre garantie ne devrait pas promettre mer et monde. Dans une\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/media.ca1.uscourts.gov\/pdf.opinions\/17-1898P-01A.pdf\">d\u00e9cision judiciaire d&rsquo;avril 2018<\/a><\/span>, une cour d&rsquo;appel a estim\u00e9 que la simple utilisation du mot \u00abgarantie\u00bb sur HomeAway.com ne donnait pas lieu \u00e0 une garantie \u00e9tendue, car le site d\u00e9crivait clairement les limitations de la port\u00e9e des garanties litigieuses.<\/p>\n<ul>\n<li><strong>CONSEIL 5: Si vous offrez une garantie dans vos Conditions d&rsquo;utilisation, soyez absolument certain qu\u2019il:<\/strong>\n<ul>\n<li><strong>Indique clairement la limite de votre port\u00e9e souhait\u00e9e<\/strong><\/li>\n<li><strong>Ne peut \u00eatre mal interpr\u00e9t\u00e9 pour couvrir des assurances suppl\u00e9mentaires.<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>En g\u00e9n\u00e9ral, rappelez-vous la cl\u00e9 de la cr\u00e9ation de conditions d&rsquo;utilisation solides: la transparence. Fournissez \u00e0 vos clients suffisamment d&rsquo;informations pour leur permettre de prendre des d\u00e9cisions \u00e9clair\u00e9es (et de traverser la route en toute s\u00e9curit\u00e9).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pour prot\u00e9ger votre entreprise, les conditions d&rsquo;utilisation de votre site Web (ou de votre application mobile) doivent traiter de tous les aspects pertinents de votre strat\u00e9gie marketing. Mais quels sont les aspects pertinents? Au cours de la derni\u00e8re ann\u00e9e, les tribunaux ont clarifi\u00e9 cette question et ont ainsi expos\u00e9 cinq erreurs que vos conditions de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prot\u00e9gez votre entreprise en ligne avec ces 5 actualisations de vos conditions d&#039;utilisation - Jordan Counsel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jordancounsel.com\/protect-your-online-business-with-these-5-updates-to-your-terms-of-service\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prot\u00e9gez votre entreprise en ligne avec ces 5 actualisations de vos conditions d&#039;utilisation - Jordan Counsel\" \/>\n<meta property=\"og:description\" content=\"Pour prot\u00e9ger votre entreprise, les conditions d&rsquo;utilisation de votre site Web (ou de votre application mobile) doivent traiter de tous les aspects pertinents de votre strat\u00e9gie marketing. 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Au cours de la derni\u00e8re ann\u00e9e, les tribunaux ont clarifi\u00e9 cette question et ont ainsi expos\u00e9 cinq erreurs que vos conditions de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jordancounsel.com\/protect-your-online-business-with-these-5-updates-to-your-terms-of-service\/\" \/>\n<meta property=\"og:site_name\" content=\"Jordan Counsel\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-15T13:28:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-15T23:20:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jordancounsel.com\/wp-content\/uploads\/2019\/04\/Firm-Terms-of-Use.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3139\" \/>\n\t<meta property=\"og:image:height\" content=\"1685\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/jordancounsel.com\/protect-your-online-business-with-these-5-updates-to-your-terms-of-service\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/jordancounsel.com\/protect-your-online-business-with-these-5-updates-to-your-terms-of-service\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/jordancounsel.com\/#\/schema\/person\/47d15ed6eac3ed6f37b6a114134af67d\"},\"headline\":\"Prot\u00e9gez votre entreprise en ligne avec ces 5 actualisations de vos conditions d&rsquo;utilisation\",\"datePublished\":\"2019-04-15T13:28:25+00:00\",\"dateModified\":\"2019-04-15T23:20:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/jordancounsel.com\/protect-your-online-business-with-these-5-updates-to-your-terms-of-service\/\"},\"wordCount\":942,\"publisher\":{\"@id\":\"https:\/\/jordancounsel.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/jordancounsel.com\/protect-your-online-business-with-these-5-updates-to-your-terms-of-service\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/jordancounsel.com\/wp-content\/uploads\/2019\/04\/Firm-Terms-of-Use.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/jordancounsel.com\/protect-your-online-business-with-these-5-updates-to-your-terms-of-service\/\",\"url\":\"https:\/\/jordancounsel.com\/protect-your-online-business-with-these-5-updates-to-your-terms-of-service\/\",\"name\":\"Prot\u00e9gez votre entreprise en ligne avec ces 5 actualisations de vos conditions d'utilisation - 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Mais quels sont les aspects pertinents? Au cours de la derni\u00e8re ann\u00e9e, les tribunaux ont clarifi\u00e9 cette question et ont ainsi expos\u00e9 cinq erreurs que vos conditions de [&hellip;]","og_url":"https:\/\/jordancounsel.com\/protect-your-online-business-with-these-5-updates-to-your-terms-of-service\/","og_site_name":"Jordan Counsel","article_published_time":"2019-04-15T13:28:25+00:00","article_modified_time":"2019-04-15T23:20:36+00:00","og_image":[{"width":3139,"height":1685,"url":"https:\/\/jordancounsel.com\/wp-content\/uploads\/2019\/04\/Firm-Terms-of-Use.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"admin","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jordancounsel.com\/protect-your-online-business-with-these-5-updates-to-your-terms-of-service\/#article","isPartOf":{"@id":"https:\/\/jordancounsel.com\/protect-your-online-business-with-these-5-updates-to-your-terms-of-service\/"},"author":{"name":"admin","@id":"https:\/\/jordancounsel.com\/#\/schema\/person\/47d15ed6eac3ed6f37b6a114134af67d"},"headline":"Prot\u00e9gez votre entreprise en ligne avec ces 5 actualisations de vos conditions d&rsquo;utilisation","datePublished":"2019-04-15T13:28:25+00:00","dateModified":"2019-04-15T23:20:36+00:00","mainEntityOfPage":{"@id":"https:\/\/jordancounsel.com\/protect-your-online-business-with-these-5-updates-to-your-terms-of-service\/"},"wordCount":942,"publisher":{"@id":"https:\/\/jordancounsel.com\/#organization"},"image":{"@id":"https:\/\/jordancounsel.com\/protect-your-online-business-with-these-5-updates-to-your-terms-of-service\/#primaryimage"},"thumbnailUrl":"https:\/\/jordancounsel.com\/wp-content\/uploads\/2019\/04\/Firm-Terms-of-Use.jpg","articleSection":["Uncategorized"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/jordancounsel.com\/protect-your-online-business-with-these-5-updates-to-your-terms-of-service\/","url":"https:\/\/jordancounsel.com\/protect-your-online-business-with-these-5-updates-to-your-terms-of-service\/","name":"Prot\u00e9gez votre entreprise en ligne avec ces 5 actualisations de vos conditions d'utilisation - 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